Brand Story

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Life is a journey, and its brilliance lies not in the distance, but in the passion that sets you in motion and the mindset you carry along the way. It's the freedom of the ride, the curiosity of exploration, and the peace that comes after giving your all. INCOLOR forges quality with craftsmanship, quietly accompanying every journey. Let your wheels turn and embrace the world; let every ride be smooth and comforting, turning landscapes into lasting memories. With every ride, life becomes more extraordinary

Guangzhou INCOLOR Technology Co., LTD

Established in 2016, INCOLOR specializes in bicycle design and R&D, holding multiple patents for innovative products.
We are the creative minds behind the "Lianpu" (Opera Mask) and "Mingfeng" (Phoenix) helmets—designs that empowered Chinese athletes to clinch gold at both the Rio and Tokyo Olympic Games.
Dedicated to delivering premium bicycles and services, INCOLOR is here to make every ride more extraordinary!

张栋良/Dom Zhang

General Manager
Guangzhou INCOLOR Technology Co., Ltd.
Cyclist & Designer

To Every Cyclist:

I am the founder of INCOLOR, and my journey began with a pure, unadulterated love for cycling.
When I established INCOLOR in 2013, we carried a simple yet ambitious wish: to craft bicycles that excel in performance and stand out in aesthetics. We believe that superior equipment elevates the ride, while unique design expresses the soul.
Driven by this belief, we dedicate ourselves in R&D, securing numerous patents, while remaining devoted to aesthetic exploration where design serves both function and emotion. When our "Lianpu" (Opera Mask) and "Mingfeng" (Phoenix) helmets accompanied Chinese athletes as they shone on the highest Olympic podium, I realized this was more than glory—it was our philosophy: "Honoring professionalism with craftsmanship."
Today, INCOLOR serves as a bridge connecting technological innovation, individual expression, and cycling culture. We offer more than just products; we deliver a riding experience and a statement of style.
Thank you to all our companions on this road. Moving forward, we will continue to delve deeper into our craft, ensuring every pedal stroke is more powerful and every journey is more extraordinary.

Keep Riding, Never Stop Exploring.

Our Expertise

End-to-End Bicycle Design Solutions

INCOLOR DESIGN

Comprehensive Bicycle Product Matrix

SPEEDSTER VOYAGER AEROWAV SKYPIVOT

Corporate Culture

Brand Vision

Brand Vision

To be the iconic global brand in cycling, where performance meets design.
Brand Mission

Brand Mission

Bringing pro-level performance to every ride.
Core Values

Core Values

Performance First. Design Led. The Spirit of Cycling.